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Is web backlink building important?

There are been many articles on the web about how social media is supposed to be getting more important, but news releases from Matt Cutts of Google have admitted that Google is unable to produce good search results without relying on links. Therefore Google is concentrating on identifying good natural links that add to the use experience, and weed out artificial links such as link farms, paid links, irrelevant links etc. Pagerank statistics are show here, but I think page rank is not so important as such as basically the position of your web site in search engine listings will obviously vary according to the particular search words used. Having the search keywords on a web backlink will help with a particular search, again so long as the link text is natural looking and is varied on each link and not over stuffed. You should you 'Click here' and other normally occurring words in your backlinks.

Statistics taken from a selection of web sites in the 48 month period from 01 Jan 10 to 26 September 2017

Google pagerank
Average number of links as reported by Google
(which is likely to less than the actual number of links)
0
1.3973
1
1.1154
2
5.1351
3
10.6
4
32.1111

 

Number of links
Average page rank
0
0.5795
1-5
1.8125
6-10
2.5714
11+
2.7895

 

Just a handful of links could get your pagerank ahead of your competitors!

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